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Online platforms: did B2B overcome B2C market?

Platforms are highly appreciated and used within the B2C market, think of hotels or retail. However, when you mention platforms in the B2B market, many start doubting if it’s reliable enough and if platforms can handle complicated operations that occur often within B2B. Despite the fear, in 2019 the B2B e-commerce platforms were valued at approx. €10.7 trillion, which is six-time the value of the B2C market. In fact, it’s projected to be the area of the largest e-commerce growth from 2020 to 2025.

Main reasons why companies are using and creating B2B platforms are to get ahead of their competitors, save time and optimise operations.

But what about the logistics industry?

46% of logistics professionals describe their supply chain as paper-based, and only 19% say they are digitised. Which is one of the main reasons why a logistics employee can spend around 40 minutes to arrange dedicated transport!

  • Getting a quote

  • Obtaining status updates and PODs

  • Invoice checks

These and other processes can be optimised easily if the transport is booked via the platform.

Now is the time...

Now is the time for the logistics industry to enter the platform market. Research of McKinsey shows that 18.7% (€179,5 billion) of the logistics volumes will be booked online by 2023. The new generation of leaders within the logistics is already asking for platforms and a more sustainable way of working.

Do you want to learn how an online platform can make your transport planning easier? Book a demo!

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